With the new-breed of digital media, mainstream media isn’t needed to build awareness anymore, but no one can deny the power and audience it still holds. When your brand or its product goes viral, it gives media outlets a reason to cover your brand without you paying or petitioning for it. Imagine what a feature on a mainstream media platform could do for your product.
With virality and its recognition, comes trust and acceptance. When your brand goes viral and grabs the attention of a new audience, more people are willing to give your products/services a try.
People always gravitate to trending topics. Everyone might not be ready to purchase from you just yet, but when you attract enough attention, they certainly want to keep you in mind for when they are ready.